Why we make long-term decisions
As a family business, we bear responsibility for products that are used daily. That is why we closely follow scientific developments and adapt our formulations to new findings at an early stage.
Science Continues to Evolve
"The new scientific assessment has shown us that we want to act."
Active ingredients that have been used safely in lash serums for many years are currently subject to closer scientific review. This includes the assessment by the independent EU expert panel, SCCS.
Our Responsibility as the Dr. Massing Brand
Even though there is no general ban, we have deliberately decided to omit these synthetic prostaglandin derivatives in new formulations.
Our goal remains unchanged: effective, scientifically developed, and responsibly formulated lash serums.
Our Stance:
- Science continues to evolve
- Responsibility over economic interest
- Early adaptation rather than regulatory coercion
Our Commitment
For us, long-term safety and transparent product development take precedence over short-term effects.
- Development of cosmetics with scientific integrity
- Collaboration with specialists
- Adaptation to new scientific findings
Our Original Statement from 2025
When we withdrew LongLashes Classic from the market in July 2025, we already explained our decision transparently. You can still find this previous information here.
"The Evolution of LongLashes Eyelash Serums"
"Our goal is to be diversely positioned so that each of you can choose the right solution."
For us, performance is not just about speed. Performance means visible and stable results in harmony with the natural growth cycle.
LongLashes Ocean Power
Balance Serum
- supports naturally denser lashes
- strengthens the hair structure
- developed for long-term care
- particularly positive feedback from new customers
LongLashes Sensitive
For sensitive eyes
- particularly mild formulation
- supports the natural growth cycle
- suitable for sensitive eye areas
LongLashes XXX (in development)
The next generation with the goal: Performance
- Further development of our proven basic formula
- modern activator without synthetic prostaglandins
- scientific testing phase
"In addition to much positive feedback, we also received critical feedback."
The Next Generation is Currently Being Developed
"That's why we have reimagined our portfolio and are continuously working on new formulations."
Our goal is a modern growth serum that combines performance, scientific stability, and responsible ingredients.
Current Testing Phase
- dermatological assessment
- stability testing
- application tests over several weeks
- evaluation of real user data
Our Development Approach
- Elimination of synthetic prostaglandins
- Ocean Power remains as a balancing serum
- XXX will be our new performance generation
Goal: Visible results within the natural growth cycle.
Become Part of the Testing Phase
Before LongLashes XXX is launched, we want to thoroughly test the formulation.
You can apply here to participate in our testing phase.
FAQs
Some eyelash serums contain prostaglandin derivatives. These active ingredients can have a stronger influence on the natural growth cycle of the eyelashes, making results visible more quickly.
You can identify active ingredients from the prostaglandin derivative group by their names:IPCP (Isopropyl Cloprostenate), MDN (Methylamido-Dihydro-Noralfaprostal), or DDDE (Dechloro Dihydroxy Difluoro Ethylcloprostenolamide, Ethyltafluprostamid DDDE, Trifluoromethyl Dechloro Ethylprostenolamide).These indicate prostaglandin analogues.
You can usually find the ingredients of eyelash serums on the product website.
You can recognize the active ingredients of the prostaglandin derivative group by IPCP (Isopropyl Cloprostenate), MDN (Methylamido-Dihydro-Noralfaprostal) or DDDE (Dechloro Dihydroxy Difluoro Ethylcloprostenolamide, Ethyltafluprostamide DDDE, Trifluoromethyl Dechloro Ethylprostenolamide). These indicate prostaglandin analogues.
In August 2025, we deliberately discontinued the production of the former LongLashes Classic eyelash serum. The reason for this is a new scientific assessment of prostaglandin derivatives by the EU expert panel SCCS. According to the panel's assessment, the current study data is insufficient to definitively confirm long-term safety. Therefore, we adapted our formulations early.
For many years, prostaglandin derivatives were used in lash serums and were known for their rapid effectiveness. However, new scientific evaluations have shown that the data on long-term safety is unclear. Therefore, we are deliberately omitting these active ingredients from our new formulations.
No. LongLashes Classic did not contain any endogenous hormones. The active ingredient used was synthetically produced and could positively influence the growth phase of the eyelashes.
Ocean Power takes a different approach. While LongLashes Classic primarily influenced the growth cycle, Ocean Power relies on peptides, algae extracts, and growth-supporting ingredients. These complement the natural growth process of the eyelashes. As a result, results may become visible a little later.
LongLashes Classic was our bestseller for many years and very familiar to many customers.
However, Ocean Power is not an identical continuation but a new generation of eyelash serums with a different approach. While Classic significantly intervened in the growth cycle, Ocean Power accompanies the natural growth process of the eyelashes. This is why the application experience and the speed of results differ.
Eyelashes grow in natural cycles. Ocean Power supports this process rather than drastically altering it. That's why visible results usually take a little longer than with previous prostaglandin-based formulations.
How quickly results become visible is individual and depends heavily on the natural growth cycle of the eyelashes. Not all eyelashes are in the growth phase at the same time.
Most users notice first results after about 4–6 weeks. We recommend applying Ocean Power once a day. For optimal results, apply morning and evening. As eyelashes grow in natural cycles, results may vary individually.
The former LongLashes Classic and LongLashes Ocean Power were based on different active principles.
LongLashes Classic contained an activator from the group of prostaglandin derivatives, which could strongly influence the growth cycle of the eyelashes.
Ocean Power deliberately opts for a different active strategy. The formulation supports the natural growth process of the eyelashes and simultaneously strengthens their structure. This may mean that it takes a little longer for results to become visible.
Many users particularly appreciate the good tolerability and the natural result.
If eyelashes appear shorter, it is usually due to their natural growth cycle. Older lashes fall out while new ones grow back.
During this transitional phase, the overall appearance may temporarily seem shorter. With consistent use, the appearance usually stabilizes again once new lashes have grown in.
Yes. Eyelashes regenerate regularly and fall out as part of their natural growth cycle. When new eyelashes grow back, they may temporarily appear less dense.
Ocean Power was developed for visibly denser and stronger lashes. Sensitive, on the other hand, is particularly mildly formulated and is especially suitable for sensitive eyes or sensitive skin.
LongLashes is the name of our product line for eyelash care and growth. Today, this includes Ocean Power, Sensitiv, Mascara, and other care products.
As we have evolved the formula, the packaging design has also been adapted. This makes it easier for you to recognise the new generation of our products.
No. LongLashes Classic will no longer be produced or sold as of August 2025. Any individual products still in circulation are from older production batches.
Yes. We offer a 60-day satisfaction guarantee. If you are unsatisfied, simply contact our customer service – we will find a solution together.